- Prepared for a special occasion and a specific purpose
- These can be informative or persuasive or a mix of both
- The main goal:
“The function of a special occasion speech is to entertain, celebrate, commemorate, inspire, or set a social agenda.”
- Banquets, award dinners, and raosts
- Usually a light hearted speech with humor
- They may also expect the speaker to offer some insight into the topic
- Celebrates a person, place, or an event
- Examples: Weddings, anniversaries, retirement parties, awards banquets
- (these all call for speeches that recognize the person or event being celebrated)
- The speaker praises a subject and the audience expects a certain degree of ceremony
- Focus on remembrance and tribute
- Mark important anniversaries, such as 9/11, anniversary of shootings at Virginia Tech
- The speeches focus on the events and the people of note at memorials dedicated to them or gatherings held in their honor.
- Inaugural addresses, keynote speakers, and commencement speeches all have an inspiration message
- Usually contain messages and examples of achievement and heroism, many commemorative speeches also inspire audiences as well as pay homage to a person or event being commemorated.
- Establishing or reinforcing the goals and values of the group sponsoring the event
- Examples: fundraisers, campaign banquets, conferences, conventions
- Speakers are asked to deliver keynote addresses which establish a theme of the meeting and which offer a plan of action related to the theme.
- A good introduction speech balances four elements: the speaker’s background, the subject of the speaker’s message, the occasion, and the audience.
- Background
- Heighten the audience interest. (why are they qualified to speak) Build the speaker credibility
- You may need to ask for some background info from event organizer or speaker himself.
- Preview Speaker’s Topic
- Why is the speaker’s subject of interest to the audience
- Is the subject timely, significant, relevant to audience.
- (Be brief in this portion-don’t steal their thunder!)
- Ask Audience to Welcome the Speaker
- Cue the audience to welcome.
- “Please join me in welcoming…
- Cue the audience to welcome.
- Background
- I appreciate your kind words
- Thanks for making me feel welcome today
- This is a wonderful event, and I appreciate being part of it…
Can be tough to accept an award… hearing all kinds of accolades can leave you feeling a bit awkward…
- That introduction was so gracious– you were half way through until I realized you were talking about me…
(add humor in some way)
- Prepare- if you know you might be getting an award, prepare something to say.
- Esp. if it’s not a surprise–the audience will expect a formal speech
- React genuinely and with humility
- Explain why the award is important to you and describe the value you place on it.
- Tell the audience how it could affect your future and how it gives meaning to what you did to get it.
- Thank those giving the award and those who helped you in obtaining it.
- to communicate the meaning of the award
- to explain why the recipient is receiving it
- Explain the meaning of the award, what it celebrates, who the award represents, the significance of the name, when it was founded
- Don’t forget the sponsors or the organization behind the award
- Talk about the recipient
- Why the person is getting the award, their achievements, the kind of work they do, the special attributes that qualify him for the award, how the recipient was selected.. etc.
- Roast- humorous tribute to someone, various people jokingly poke fun at the person.
- Toast- a brief tribute to a person or an event being celebrated
(both are done to celebrate an individual and his or her achievements)
- Prepare- you will set the tone and express the purpose for gathering
- Keep it brief, focus on two of the most unique or recognizable attributes of a person.
- Keep the tone good natured and brief (don’t embarrass the person being honored)
- Eulogy- To praise someone who has passed
- Balance Delivery and Emotion
- The speakers job is to help others feel better
- Audience looks to the speaker for guidance
- If you feel you are going to lose it, take a deep breath, pause–and focus on your next thought.
- Mention each family member by name and make it clear the deceased was an important part of the family.
- Focus on the life of the person, not death
- their contributions and achievements-how their memory will live on
- talk about their character
- tell a story (can be humorous)
- Balance Delivery and Emotion
- Usually surrounding a business, professional or civic meeting, following a dinner or lunch.
- Should be lighthearted and entertaining
- Make sure your speech is relevant to the topic
- Don’t overdo comedy– Only a few jokes:) Go with what comes natural to you
- Can be Social Agenda-Setting
- Ex. United Way jump starting its campaign
- Seeks to uplift the members of an audience and help them see things in a positive light
- Effective ones touch on deep feelings
- Touch on audience’s emotions
- use vivid descriptions and emotionally charged words
- repetition, alliteration, and parallelism.
- Use real life stories
- Be Dynamic
- Make your Goal Clear
- Consider an Organizing Device
- Example: Coach– WIN: Work, Intensity, No Excuses
- Dramatic Ending
EXAMPLES:
INTRODUCTORY SPEECH:
http://www.youtube.com/watch?feature=player_embedded&v=GLSoXaP5E8c
ACCEPTANCE SPEECH:
(HUMOR INFUSED)
TOAST:
https://www.youtube.com/watch?v=QRxcc_7didA
INSPIRATIONAL SPEECHES:
http://www.urbantitan.com/10-most-inspirational-speeches-in-history/
ADDITIONAL SPECIAL OCCASION SPEECHES:
OPRAH WINFREY SPEAKS AT FUNERAL OF ROSA PARKS
http://www.americanrhetoric.com/speeches/oprahwinfreyonrosaparks.htm
GEORGE W. BUSH SPEAKS AT VIRGINIA TECH AFTER SCHOOL SHOOTING:
http://www.americanrhetoric.com/speeches/gwbushvatechmemorialconvocation.htm
JOHN F. KENNEDY’S INAUGURAL ADDRESS: